Beyond ROAS - Insights From the Ecommerce Trenches
The Beyond ROAS Podcast is produced to arm ecommerce brand operators with insightful and actionable information. The podcast is produced by Sum Digital, a digital ad agency focused on scaling Meta, Google and TikTok Ads for ecommerce. We've been doing this for over 10 years, and we're getting better and better each year.
Beyond ROAS - Insights From the Ecommerce Trenches
Scaling a Vertically Integrated Brand, with Abhi Lokesh, founder and ex-CEO of Fracture
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.