Beyond ROAS - Insights From the Ecommerce Trenches
The Beyond ROAS Podcast is produced to arm ecommerce brand operators with insightful and actionable information. The podcast is produced by Sum Digital, a digital ad agency focused on scaling Meta, Google and TikTok Ads for ecommerce. We've been doing this for over 10 years, and we're getting better and better each year.
Episodes
6 episodes
Bootstrapping to Breakthrough: The Kindred Bravely Story
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cauti...
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39:49
Managing Multiple Ecommerce Brands - And More! - with Sam Mendelsohn of Workspace6
In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transit...
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1:03:22
Scaling a Vertically Integrated Brand, with Abhi Lokesh, founder and ex-CEO of Fracture
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding a...
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31:39
The Evolution of Celebrity Commerce with Jeff Eynon, Head of Growth, Nocta
In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. T...
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27:05
Get Better Performance from Google Ads with Standard Campaigns
Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
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10:27
Unlocking the Power of User Data with Yiqi Wu, founder of Aimerce
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Yiqi Wu, founder of Aimerce and Meta ex-engineer and product manager. Yiqi shares insights from her extensive experience building at Meta and discusses the importance of user d...
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20:33